In-App Contests Can Increase App Engagement and ROI

There are many ways to increase user engagement and encourage repeat app usage such as adding polls and regularly replenishing your app with fresh content. In that same vein, hosting in-app “contests” is another great way to drive user retention and engagement.

We find that contests can offer a number of benefits including –

App Store Optimization: How to Name Your App

Mobile App Strategy: Resource Planning

Defining a clear strategy is critical to ensuring a successful mobile project. Once you’ve defined your target users and determined the goals of your app, it’s time to turn to resource planning.

Mobile App Strategy: Determine App Goals

In today’s world, having a mobile app to reach your audience and support your organization’s mission is almost a business imperative. Developing the app software itself though, is just one piece of the overall project. What are you really looking to achieve with your mobile app? Defining your app goals and objectives will help steer the decisions you make throughout the project and help measure your success.

Mobile App Strategy: Defining Your Target Audience

App Marketing: Think Inside The Car (or Bus)

When it comes to marketing your app, nothing should be off the table. The rules are being written and rewritten constantly. Just because you're end goal is a 'digital' one (a new install) doesn't mean that you have to think only in digital terms. We live in an analog world. Where are your ideal users? What are they doing? When is the best time to get your app in front of them?

Engaging Your App Audience through the Holidays

The winter holidays are a great opportunity to update your app with new content, graphics and features to keep your audience engaged. Keeping your app content fresh is crucial to staying relevant to users and drawing them back into the app in the future. There are multiple ways to use your app to engage your audience this winter.