How Chambers of Commerce Can Leverage Mobile to Generate Non-Dues Revenue
Once upon a time, chambers of commerce could depend solely on membership dues to sustain their programs and provide benefits for local businesses, but those days are behind us now. With competition at an all-time high, the business community is expecting more from chambers, from enhanced networking opportunities and legislative action to more exposure and SMB benefits - and all of those...
How Community Portal Apps Can Connect A City
Mobile is the preferred method of communication these days, so it makes perfect sense that mobile apps enable cities to communicate more quickly and effectively with citizens. Whether it be a crime alert, or a voting reminder, mobile solutions can offer seamless, instantaneous communication from the city to citizens. Sharing information, offering mobile access to city services, and increasing...
How to Develop an App Content Strategy
While mobile apps have been developed to provide a vast array of interactive features for users, a common denominator amongst most apps is that they also deliver some form of content. Whether it is text-based, location-based, imagery or multimedia, content will form the “meat” that users consume while using your app. A focus on quality content ensures that your app investment continues to deliver...
App Store Optimization: How to Choose Keywords for the App Store
From choosing the right app name to determining effective keywords, app store optimization or “ASO” as it is sometimes called, helps to get your app found and downloaded. When you consider that 65% of app downloads come directly from searches in the App Store, ASO shouldn’t be relegated in importance with last minute decision making in the app development process. Keywords are what a potential...
In-App Contests Can Increase App Engagement & ROI
In-App Contests Can Increase App Engagement and ROI There are many ways to increase user engagement and encourage repeat app usage such as adding polls and regularly replenishing your app with fresh content. In that same vein, hosting in-app “contests” is another great way to drive user retention and engagement.We find that contests can offer a number of benefits including – Encouraging app...
Why Your Organization Needs a Mobile App
Why Your Organization Needs a Mobile App If you are still wondering whether your organization needs to get a mobile app, the answer is yes! Mobile is just too important to ignore and a website alone is just not going to cut it anymore. Consider these numbers: Over 80% of mobile phone users in the U.S. now have a smartphone. (comScore) About ¾ of Americans check their mobile phones at...
App Store Optimization: How to Name Your App
App Store Optimization: How to Name Your App From choosing the right app name to determining effective keywords, app store optimization helps to get your app found and downloaded. App store optimization or “ASO” as it is sometimes called, is one of the first steps to marketing your app. It encompasses different elements that are submitted to the Apple App Store and Google Play app store such as...
Mobile App Strategy: Resource Planning
Mobile App Strategy: Resource Planning Defining a clear strategy is critical to ensuring a successful mobile project. Once you’ve defined your target users and determined the goals of your app, it’s time to turn to resource planning. Regardless of whether you build an app internally or hire an app development company, your organization will need to provide different types of resources to get the...
Mobile App Strategy: Determine App Goals
Mobile App Strategy: Determine App Goals In today’s world, having a mobile app to reach your audience and support your organization’s mission is almost a business imperative. Developing the app software itself though, is just one piece of the overall project. What are you really looking to achieve with your mobile app? Defining your app goals and objectives will help steer the decisions you make...
Mobile App Strategy: Defining Your Target Audience
Mobile App Strategy: Defining Your Target Audience So you’ve got your funding and approval for developing a new mobile app, fantastic! Perhaps you’re still working on getting final approval to start your app project; that’s an even better time to start planning your app strategy. Developing a comprehensive app strategy is a critical step in building a successful mobile app that...
Engaging Your App Audience Through The Holidays
Engaging Your App Audience through the Holidays The winter holidays are a great opportunity to update your app with new content, graphics and features to keep your audience engaged. Keeping your app content fresh is crucial to staying relevant to users and drawing them back into the app in the future. There are multiple ways to use your app to engage your audience this winter.Events - Holiday...
App Store Optimization: What You Need To Know
App Store Optimization: What You Need To Know When marketing an app, the information that you provide for your app listing on the Apple App Store and Google Play will help form users’ first impressions. There are also a couple elements of the listing that are crucial for app store optimization and determining your app placement in search results. First, there is the app description. Second, there...
Best Practices For Push Notifications
Best Practices For Push Notifications One of the easiest and most effective ways to reach out to your mobile app users is through push notifications. Push notifications are messages that users have the ability to opt-in or opt-out of when downloading your app. This feature is great because it often times can remind users to engage with your app again after a lull in app usage.Here are a couple of...
