zCivic Blog
Building a Community: How Granbury, TX Built a Profitable App
Building a Community: How Granbury, TX Built a Profitable App Creating a mobile application that drives downloads and engages users takes some finesse. There are many different strategies to consider when it comes to meeting the needs of users with valuable content, and marketing an app successfully. We’ve found that a partnership approach is an effective way to achieve both.The newly launched I...
In-App Contests Can Increase App Engagement & ROI
In-App Contests Can Increase App Engagement and ROI There are many ways to increase user engagement and encourage repeat app usage such as adding polls and regularly replenishing your app with fresh content. In that same vein, hosting in-app “contests” is another great way to drive user retention and engagement.We find that contests can offer a number of benefits including – Encouraging app...
Why Your Organization Needs a Mobile App
Why Your Organization Needs a Mobile App If you are still wondering whether your organization needs to get a mobile app, the answer is yes! Mobile is just too important to ignore and a website alone is just not going to cut it anymore. Consider these numbers: Over 80% of mobile phone users in the U.S. now have a smartphone. (comScore) About ¾ of Americans check their mobile phones at...
App Store Optimization: How to Name Your App
App Store Optimization: How to Name Your App From choosing the right app name to determining effective keywords, app store optimization helps to get your app found and downloaded. App store optimization or “ASO” as it is sometimes called, is one of the first steps to marketing your app. It encompasses different elements that are submitted to the Apple App Store and Google Play app store such as...
