Mobile is the preferred method of communication these days, so it makes perfect sense that mobile apps enable cities to communicate more quickly and effectively with citizens. Whether it be a crime alert, or a voting reminder, mobile solutions can offer seamless, instantaneous communication from the city to citizens. Sharing information, offering mobile access to city services, and increasing civic engagement are all ways that a mobile app can support municipality goals.

Creating a mobile application that drives downloads and engages users takes some finesse. There are many different strategies to consider when it comes to meeting the needs of users with valuable content, and marketing an app successfully. We’ve found that a partnership approach is an effective way to achieve both.